Our Work
Alliance & Leicester
Background
Having met through a consultancy project with The Good Shopping Guide, Alliance & Leicester, one of the UK's top 30 brands, appointed Enable to help them better communicate with their disabled customers. Although they were already aware of the legal issues surrounding the provision of access under the Disability Discrimination Act (DDA), Enable were commissioned to undertake a project that concluded with the board signing up to a Corporate Accessibility Policy.
Challenge
The difficulties Alliance & Leicester faced were common amongst businesses of their size. The technical team had the learned understanding of Web accessibility. The design team, although committed to the legal and ethical principles of accessibility, had an underpinning belief that accessible design would restrict creativity and dilute brand. Higher up in the organisation there was a clear desire to be socially responsible but a particular lack of direction when it came to the Web.
Solution
We worked closely with the teams to audit their current levels of accessibility. We helped train the technical staff in techniques that would allow them to comply with best practice, and worked with the creatives to make accessibility and usability recommendations which not only maintained brand integrity, but improved it.
Results
The Alliance & Leicester board signed off the Policy and are taking continual steps to improve their services for customers with disabilities.
