Our Work
War Child
Background
We're very proud of our work with War Child. Why? Firstly because of the incredible work they do in conflict-hit areas like Uganda, Afghanistan, DRC and Southern Iraq (where they estimate one child dies every 5 minutes). Secondly because of their pioneering approach to engaging their audiences on and off-line.
They came to us in early 2007 needing an overhaul of their site architecture, their CMS was letting them down and they were not engaging fully their key audience - 16-24 year olds.
Brief
Redesign and develop their site to significantly increase their awareness, fundraising and merchandising.
"As an organisation we're young, dynamic and friendly. Our website should reflect this, engaging a young audience without alienating others."
Their key aims were to:
- present their work in a clear and compelling way
- increase one-off and regular donor numbers
- cement their brand online
Solution
With detailed insight and knowledge around their key audience, we created a strategy for their new site. This strategy made use of war child's great existing content and mobilised it to ensure it could be disseminated across the audience's online communities.
We redesigned, architected and developed their site, overhauling the IA so that it was easier to find information on war child campaigns and activities. We also worked hard to ensure brand consistency across their integrated campaign activity. As part of the creative strategy we produced illustrations to help give context to each of the conflict areas they work in. A new, site-wide CMS was implemented giving the digital team at War Child complete control of site content and the ability to create new content areas.
Results
The result is a site brimming with community features and information on the work that war child undertakes. Blogs and Twitter updates make for engaging and inspiring content and mobilisation of content allows the campaign messages to be spread by their audiences.
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